How to Build a Membership Community on Squarespace (That People Actually Stick With)
There’s a reason so many of us are craving real connection online - especially in spaces where we can learn, grow, or feel supported in some kind of transformation.
Whether you're building a workout program, a virtual classroom, or a coaching container, Squarespace + Member Areas makes it surprisingly simple to create a space where your community can gather, stay accountable, and keep showing up.
I’ve helped brands do this in ways that are super user-friendly and beautifully on-brand - and it all lives right on Squarespace.
If this sounds like something you want to build, don’t wait. Book a consultation with me, and let’s map it out.
Step 1: Create a Paywalled Program, Your Way
Squarespace’s Member Areas feature lets you lock content behind a paywall, so you can offer a subscription-based program without needing third-party platforms or complicated tech.
You can:
Set up recurring monthly payments or one-time access
Drop content monthly or unlock everything at once
Offer videos, PDFs, audio recordings, downloadable templates - whatever makes sense for your niche
I’ve seen this work especially well for:
Fitness programs with weekly workouts
Online schools or creative courses
Group coaching programs
Private support communities for clients or alumni
Already using Squarespace? Great - you’re halfway there. Let’s turn what you already have into a recurring revenue stream.
Step 2: Build a Content Hub That Delivers Value
This is the heart of the experience - and where many people overcomplicate things. You don’t need a massive library to start. A focused, well-structured hub will go a long way.
Some examples I’ve helped clients launch include:
4 new strength training videos per month
A 6-week curriculum that unlocks weekly
Pre-recorded breathwork or meditation sessions
Monthly templates or design tools for creative businesses
You can build your hub using Squarespace’s built-in page sections or blog layouts. I usually set it up so content is super easy to navigate - organized by week, phase, or topic. And with the ability to add buttons, downloads, and video blocks, the content delivery feels elevated even though the backend is simple.
Want to give members a better sense of momentum? Use blog posts as a time-based release method ("Week 1," "Week 2," etc.), or create a library structure so people can binge content at their own pace.
Not sure how to organize your content or what format works best? I’ve done this dozens of times - let’s talk.
Step 3: Add a Forum to Keep Your Community Talking
One of the easiest ways to build retention? Make sure your members aren’t just interacting with you, but with each other.
I install a third-party tool called Website Toolbox that allows you to embed a full-featured forum right into your Squarespace site. Members can:
Ask questions
Post their wins or challenges
Upload progress videos or photos
Keep the conversation going between content drops
This works especially well in fitness programs, course groups, or coaching communities where accountability and support are key. You can even segment by topic or phase.
Want your site to include a built-in community space? I’ll take care of the integration for you. Reach out here.
Step 4: Offer Live Touchpoints (Without the Burnout)
Adding a human layer doesn’t mean you need to be "on" 24/7. What works best long-term is predictable, light-touch engagement:
Monthly group Zoom calls or Q&As
A pre-recorded welcome message or tutorial
Office hour blocks once a month for deeper support
Squarespace Scheduling can help you manage any live session signups, or you can just drop a recurring Zoom link inside your member portal. Keep it simple.
Frequently Asked Questions
Do I need a Commerce plan to use Member Areas?
You can use Member Areas on any Squarespace plan, but the fees vary accordingly. If you’re on the Personal Plan, they take a whopping 7% (don’t forget the credit card transaction fee too), but if you’re on the Commerce Plus plan, that drops down to 1%.
Can I drip content over time?
Yes! You can schedule posts or pages to publish at future dates, or organize them in a weekly layout.
What payment options can I offer?
Squarespace handles major credit cards and can integrate with Squarespace Payments, Stripe or PayPal, depending on your setup.
Can I mix digital product sales with memberships?
Absolutely. You can sell one-off guides, workshops, or merch alongside your membership without disrupting anything.
Do members get their own login?
Yes - they create an account tied to their purchase.
Who This Works Best For
Not every business needs a membership program - but if you:
Already have a community forming around your work
Want a recurring revenue stream
Have a library of content (or ideas you can turn into one)
Value connection, consistency, and ease
Then this setup is a really solid starting point. And I can help you build it. Contact me to make this as painless as possible!
