Private Practice Therapist Websites

You have to first think about “What do I want clients to feel when they visit my website?”.

You can start by Googling for private practice therapists in your area. Take note of what you like and dislike about them. As a private practice therapist, you represent your company. So make sure your website shows that!

So many factors can contribute to the look and feel of a website such as fonts, colors, and images. You’d be surprised by how much of a difference a font or color palette can completely change a website and evoke a different response from your viewer.

Here’s some questions that you might ask yourself as you gain inspiration for your own website:

• “What kind of vibe do I want to show my potential clients?” Are you a fun-loving, energetic type of therapist who understands that therapy is a serious and challenging process, but also believes that humor and laughter can bring healing and growth? Are you a data-driven, logical therapist who brings comfort through evidence-based practices? Make sure your website shows that. When potential clients are looking for a therapist, they’re looking for someone they can feel comfortable opening up to — someone who understands them and can help them in the way that works best for them.

• “Do I want to go with a cool or warm color palette?” Warm colors (reds, oranges, yellows), are often associated with warmth, energy, and passion. Cool colors (blues, greens, greys) are often associated with serenity, relaxation, and calmness.

Once you’ve taken a look through a few inspiration sites to give you an idea of what you’re looking for, you’re ready to talk to a web designer to start building your website.

While it’s important to pay attention to detail when you’re building out your private practice website on key elements such as layout, content, and design, it’s important to hold back from striving for perfection. Sadly, the average time someone spends on a website is 15 seconds. That’s why it’s important to have a clear goal in mind of where you want to lead your visitors.

Every website should have a clear client journey that leads to a goal (commonly called a “call to action”). In a perfect world, a private practice therapist website client’s journey should look something like this:

1. The visitor lands on the homepage. This is their first impression of your private practice! But remember, the average visitor only stays on a website for 15 seconds!

2. The visitor visits the Services or About page to learn more and judge if you are a good fit for them. Oftentimes, visitors will skip these pages and jump straight to the next step.

3. The visitor lands on the goal page (Contact or Book a Consultation page).

Your entire website should be pointing toward the goal page. Once a visitor fills out the contact form to reach you or books a service through your website, your website has done its job.

Are you ready to build a beautiful website with a clear client goal? Contact me to get started!

Trust is a crucial component of any successful client-therapist relationship. Without ever meeting you, how can you let a potential client know that they can trust you to make their time and money spent worth their while?

Client testimonials are a great way to establish trust between you and your potential clients. Although reviews can often be viewed with a bit of skepticism — especially if they’re coming from the therapist’s website itself — they can help gain valuable insights on your approach, style, and areas of expertise. Sprinkling in a few client testimonials throughout your website from previous clients is always a good idea! You can also embed Google reviews on your website so that they’re automatically generated when someone leaves a review on your Google My Business page.

If you’re still starting out and don’t have any client testimonials, make sure you include a bit more detailed information on your process and credentials. But don’t be shy about asking new clients to write you a review.

Do you need help making a beautiful, client-ready website complete with client testimonials? Contact me to get started!

When potential clients are looking for a therapist, they probably have a goal in mind. Whether it be learning how to manage and treat certain disorders such as ADHD or OCD, or rekindling a marriage, they are looking for someone who can help them achieve that goal.

The more you can demonstrate your ability to help a client accomplish their goals on your website, the better your chances of landing new clients. When potential clients visit your website, they want to feel confident that you are the right person to help them with the problems that they’re facing.

For example: If you are a therapist specializing in ADHD, you can highlight this on your website with something along the lines of: “I have helped many clients with ADHD learn how to effectively manage their symptoms so that they feel less overwhelmed by life.”

If your area of expertise is marriage and relationship counseling, you could write something along the lines of: “I have helped many couples learn how to communicate effectively with each other so that they feel like partners again.”

By creating a Services page, you can highlight and describe your areas of expertise.

Once you’re feeling ready to start building your site, contact an experienced web designer to help you bring your ideas to life!